Creative Public Relations 15 credits
Internal Communications and Change Management 15 credits
Social Media Marketing 15 credits
Direct, Digital and Interactive Marketing 15 credits
2.必修课:
Corporate Communications and Reputation Management 15 credits
Corporate Communications Strategy 15 credits
Corporate Social Responsibility and Sustainability 15 credits
Brand Management and Corporate Identity 15 credits
Public Relations in Practice 15 credits
Marketing Research 15 credits
Marketing Communications 15 credits
Global Marketing 15 credits
Marketing Strategy 15 credits
Dissertation OR Marketing Consultancy Project 30 credits
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