Intellectual Property Strategy & Management
Accounting for Non-Financial Managers
Strategic Business Sustainability
Marketing Channels & Strategic Sales Force Management
Integrated Marketing Communications
Consumer Behavior
Strategic Brand Management
Services Marketing
International Marketing Management
Digital Marketing
Strategic Management
Foundations of Marketing Research
Quantitative Marketing Research
Current Issues in Retailing
Retailing Management
2.必修课:
Marketing Management
Analysis for Dissertation Research
Marketing Research
Marketing Strategy
Ethics in Academic Practice
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