Four units (30 points):
Understanding marketing and consumers*
Marketing performance and decision analysis
Marketing leadership in society
Marketing strategy masterclass (12 points)
Two or three units (18 points) from the following:
Major project (12 points)
Strategic brand management
Business to business marketing
Advanced business research methods
Contemporary issues in marketing
Advanced buyer behaviour
Social media marketing
Services marketing
Advanced marketing communication
Managing supply networks
Customer focused innovation
Marketing research
Integrated marketing communication
Retailing
Entrepreneurial innovation
International marketing
Global study programs in marketing
If students have completed an undergraduatedegree in a non-relevant discipline:
a.Four units (24 points) of elective units at either level 4 or 5 from the Faculty of Business and Economics or across the University so long as you have the pre-requisites and there are no restrictions on admission to the units
or
b.Three research pathway units (24 points):
Minor thesis (12 points)
Qualitative research methods
Advanced business research methods